I propagate neoliberalism. I wish I didn't.
I propagate neoliberalism. I wish I didn't.
Proudly made in China. Warrior Shanghai is a legendary Chinese sneaker brand that was founded in the 30’s and is now available in Europe for the first time. But being made in the Middle Kingdom has never been a seal of quality in Europe.
The campaign – People’s Republic of Europe – launches the brand in Europe and sets out to give positive new meaning to to the “Made in China” label. At the same time it is the first project to explore what it means to live in Europe as a young Chinese person.